Executive Leadership

Dan Starck rejoined Apria in April 2012 as the company’s Chief Executive Officer (CEO) and in December 2013, he was appointed to the Company’s Board of Directors. He previously served Apria for 14-years in progressively more responsible roles in branch, region and division operations in the western United States. From 2003 to 2006, he held the role of Apria’s Executive Vice President (EVP) of Business Operations and EVP of Revenue Management.

From 2006 to his reunion with Apria, Dan served as CEO of CorVel Corporation. Under his leadership, he achieved significant revenue and earnings growth for the Orange County, California-based, national provider of industry-leading workers’ compensation solutions.

Debra L. Morris
Executive Vice President, Chief Financial Officer

Debra joined the Company in March 2013 as the Chief Financial Officer, responsible for driving and supporting key strategic growth and profitability initiatives, as well as overseeing the company’s finance, data analytics, sales operations functions and overall business performance.

She previously held such positions as Senior Vice President, Chief Financial Officer – Americas for Sitel, a global leader in customer care centers; Senior Vice President, Chief Financial Officer for LifeMasters Supported Self-Care, Inc., a national disease management company; Senior Vice President and Chief Financial Officer for Caliber Holdings Corporation, the nation’s largest collision repair company; and CFO Partner for Tatum LLC, a national executive services firm where she was also appointed to the company’s Board of Directors. Debra spent the earlier part of her career in progressively more responsible roles with CB Richard Ellis, the world’s largest commercial real estate services company, including EVP, Global Marketing and Integration and EVP, Global Chief Accounting Officer

Mark Litkovitz
Executive Vice President, Chief Information Officer

Mark Litkovitz has over 29 years of experience in information technology. He joined Apria Healthcare in April 2009 and has led multiple areas of the IT organization before being promoted to Executive Vice President and Chief Information Officer in January 2014. Prior to joining Apria Healthcare, Mark spent 24 years in IT services primarily with Perot Systems, providing IT services and consulting to multiple companies in the engineering and construction, manufacturing and distribution industries. Mark holds a Bachelor of Science degree in Computer Science from The University of Akron in Ohio

Bill Guidetti
Executive Vice President, East Zone

Bill Guidetti has over 25 years of healthcare experience. He currently leads Apria’s Sales and Operations for the eastern half of the United States in his role of Executive Vice President. Bill rejoined the Company in December 2011 as the Division Vice President of Operations, Central Division, responsible for driving financial and revenue cycle performance of field operations for 83 branch locations, as well as developing strategic market share expansion plans consistent with corporate initiatives. He previously served Apria for five years in progressively more responsible roles in region and division operations in central and mid-Atlantic United States. From 2004 to 2009, he held the role of Apria’s Division Vice President of Operations, North Central Division.

He has successfully led diverse service industry organizations with annual revenues from $3.5 million to $2 billion through improved performance, increasing enterprise value and reducing exposure to liabilities. From 2009 until joining Apria again, he was CEO of Total Sleep Diagnostic, Inc., a network of hospital-based sleep centers that provide diagnostic testing and treatment services for patients suffering from sleep apnea and other sleep disorders.

Bill holds a double Bachelor of Science in Speech Communication with a minor in Business Administration from Northeastern University, Boston, MA; and worked on his MBA at Monmouth University, West Long Branch, NJ.

Jeff Newnham
Executive Vice President, West Zone

Jeff Newnham has more than 30 years in healthcare leadership across a range of sales, marketing, operations, and business development roles in North America and Europe. Jeff brings to Apria a diverse, global background across a range of sales, marketing, operations, and business development roles in North America and Europe. Most recently, as president of Phonak LLC, a global leader in hearing healthcare, he led the US business operations, capitalizing on emerging opportunities to grow the business year-over-year by more than $500 m. Additionally, he served as Vice President, Europe, Middle East, and Africa for Alcon Management, a division of Novartis AG, a multinational pharmaceutical company headquartered in Switzerland. Jeff holds a B.A. in Economics from McMaster University, Hamilton, Canada.

Matt Effinger has more than 18 years of home healthcare experience. He currently leads Apria’s Sales and Operations for the north central portion of the United States in his role as Senior Vice President. Reporting directly to Matt, are six market vice presidents, responsible for driving financial and revenue cycle performance of field operations throughout the states of Illinois, Indiana, Iowa, Kansas, Kentucky, Michigan, Minnesota, Missouri, Ohio, and Oklahoma.

He joined Apria in 2004, serving the Company in progressively more responsible roles, from sales representation to market manager to Division Vice President of Sales and Region Vice President. Before joining Apria, he held key sales and operations roles with one of Apria’s home health competitors.
Matt holds a Bachelor of Science in Marketing from Indiana State University, in Terre Haute, IN. He is a two-time recipient of Apria’s top recognition, Circle of Excellence, awarded to the best-of-the best who contribute annually to growing Apria’s market share and improving the Company’s performance.

Raoul Smyth
Executive Vice President, General Counsel and Secretary

Executive Vice President, General Counsel and Secretary, Raoul Smyth is responsible for the legal department at Apria Healthcare. In this role, he provides the company with legal services and counsel in the areas of healthcare and regulatory law, litigation, and corporate, commercial and securities law.

Raoul has been with Apria Healthcare since 1996. He is also responsible for directing the legal aspects of the company’s compliance program.

With over 30 years of experience, Raoul began his career and later became partner a large Dallas, Texas law firm and later served as the chief executive officer and managing partner of Smyth & Devereux, a firm with offices in Dallas and Los Angeles before coming to Apria Healthcare.

Raoul is a graduate of the University of North Texas and received his master of science in foreign service (with an emphasis in international business and taxation) and juris doctor degrees from Georgetown University.

Celina serves as Senior Vice President, Chief Human Resources Officer.  She is the steward of Apria’s culture and responsible for driving the Company’s ethics, values, and social responsibility to our nationwide workforce of nearly 8,000 with diverse talents and skills.

In addition to managing all aspects of Human Resources, Celina strategically ensures the organization possesses the people, skills and capabilities to develop and execute the organization’s mission and growth strategy. As a member of the executive leadership team, she partners with the business to provide consultative support and counsel and align business needs and Human Resources strategies to support the business.

She joined Apria Healthcare in 1990 and has consistently achieved and earned positions of greater responsibility, having been promoted from roles in the field organization in both billing and customer service to Director, Customer Service and Training & Development to Vice President, Organizational Effectiveness & Change Management.

Celina has championed Apria’s commitment to hiring the country’s military veterans and military spouses, and was awarded the Patriotic Employer award by the Employer Support of the Guard and Reserve (ESGR).  She was recognized by the Orange County, CA chapter of the National Human Resources Association (NHRA) as its 2015 Executive of the Year and spearheaded the Company’s award-winning efforts as the recipient of ADP’s Strategic Human Capital Management Award for its strategic initiatives to improve efficiencies and save resources, money and/or time while serving the HR and payroll needs of its employees.